Future X Smart Store

Future X Smart Store

SK-II (P&G) via Huge Inc · Singapore · 2018–2019

A.I.Digital ArtFacial RecognitionPop-upProductRetail ExperienceSmart Store

A revolutionary and personalized skincare shopping experience, leveraging cutting-edge technology to create an interactive and engaging environment.

A revolutionary and personalized skincare shopping experience on Singapore’s Orchard Road, leveraging cutting-edge technology to create an interactive and engaging environment.

The Art of You exterior installation, developed with Rare Volume, used advanced facial recognition and emotion-sensing technology to read expressions, head, eye, and mouth movements — translating them in real time into colour schemes and dynamic art pieces as a personalized, shareable welcome experience.

The Advanced Skin Analysis zone reinvented SK-II’s Magic Ring analysis using remote facial recognition, AI, and computer vision. Guests sat in individual booths, activated by a smart bracelet, with results for radiance, wrinkle-resistance, and smoothness displayed on an interactive skincare wall.

The Smart Beauty Bar offered data-driven personalized product discovery through a responsive digital interface, enabling tailored product exploration based on skin analysis in a non-pressurizing environment for self-paced learning.

Role

Program ManagementScopingContract NegotiationVendor ManagementBudgetingResourcingFeasibilityLaunchProject Director

Collaborators

Jessica Shaw, Dave Fink, Dave Sanderson, Rare Volume, Lightswitch, Ptarmigan, Creative Technology APAC Audio Visual, Kingsmen Production

Gallery

5Infinityshelftofoyer13 wow4 LED 13 wow 12BeautyBar 1future x smart store image61Exteriornight